UBM: TECH DIGITAL RESOURCE LIBRARY

Scaling the Customer Conversation

by IBM

Jul 20, 2013

Download IBM recently underwent a major transformation, reorienting their entire business to focus more on customer needs. A fundamental element of this shift to Smarter Commerce was the implementation of marketing automation software. This not only allowed for cross-channel communication, it also let IBM engage with individuals directly. Read the white paper to learn how adopting this strategic approach helped improve customer experiences and response rates, while saving energy and costs.


Whitepaper