UBM: TECH DIGITAL RESOURCE LIBRARY

Social Business Analytics: Gaining Business Value from Social Media

by IBM

Authored on: Jul 02, 2013

Download It's estimated that nearly one and a half billion people visited a social media site last year. And they all had something to say, whether good, bad or indifferent. Social media now affects virtually every area of life from journalism and entertainment to world politics and most certainly business. Social media has changed the relationship between business organizations and their customers, partners and employees.

This whitepaper covers how marketing, sales, customer service, product management and HR can monetize social media using business analytics with our social business platform.


Whitepaper