Winning Strategies for Omnichannel Banking

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Source: Cisco

Date: August 2012

Type: White Paper

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Overview: Survey results from over 5,300 global banking customers demonstrate that customers are ready to interact with their bank in new ways. Financial institutions must develop a strategy now to broaden their reach and better combine the physical and virtual worlds as they move from multichannel to omnichannel. Findings include:
• The emergence of mobile as a preferred channel
• Value of social media
• Video is a key enabler

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