UBM: TECH DIGITAL RESOURCE LIBRARY

Winning Strategies for Omnichannel Banking

by Cisco

Authored on: Aug 10, 2012

Download Survey results from over 5,300 global banking customers demonstrate that customers are ready to interact with their bank in new ways. Financial institutions must develop a strategy now to broaden their reach and better combine the physical and virtual worlds as they move from multichannel to omnichannel. Findings include:
� The emergence of mobile as a preferred channel
� Value of social media
� Video is a key enabler


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