TechWeb Digital Library

DataBank: An Economics Based Privacy Preserving System for Distributing Relevant Advertising and Content

Date: January 2008
Type: White Paper
Rating: (0)

Overview: The success of advertising business models on the web has highlighted the tension between privacy and advertising relevance. This HP paper presents DataBank, a system designed to simultaneously achieve as much privacy and control for user data as possible, while allowing for some of the benefits of personalization based on private data. Within the system, the benefits depend on advertisers sending messages that are likely to be relevant and useful to recipients.


Click here to download now

View all content from this source

Not what you’re looking for? Search again
Go Advanced »
Email Alert

Receive an email alert whenever new content is added to the Storage section of the TechWeb Digital Library

More Storage Resources

Learn Ways To Introduce And Implement Server Virtualization In Your Company
This VMware white paper, especially useful for senior IT managers, describes best practices for implementing virtualization technology; provides strategies...

Data Protection Strategies Using Replication
This paper examines four data protection strategies and compares their merits for the most common business continuance scenarios.

More On Storage