Customer Loyalty: The Key To Reduce Churn For Telecom Operators

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Source: hSenid Mobile Solutions (Pvt) Ltd

Date: November 2009

Type: Thought Leadership

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Overview: One of the most critical challenges to the mobile and fixed line telcom operators is managing churn. This is due to the inadequate knowledge of knowing the usage patterns of its subscriber base. Many operators are still pushing what they want instead of identifying the customer needs. Marketing campaigns are driven without intelligent historical data of usage patterns, thus costing the operators millions of dollars in marketing budgets with minimum ROI.

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