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Overview: Successful marketing is, at its core, all about collaboration. Yet working together-across teams, departments and agencies, as well as with customers and partners-is getting more difficult as the pace of business and the number of moving parts increase. Most marketers still depend on the same tools and methods they used 20 years ago: email, meetings, phone calls and desktop apps, leading to a lot of disconnects, inefficiency and pain. But change is finally at hand.