Ten Steps Toward an Improved Global Image

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Source: Alexander Communications Group

Date: January 2008

Type: White Paper

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Overview: The signals an organization sends out accumulate globally to form a tangible reputation. This offers 10 tips on creating a global communications strategy with service as its centerpiece. Public perception is very important for corporations. It is a big world out there and corporate brands can carry enormous value. The resulting volume of communication across cultures creates enormous opportunity for misunderstanding and risk of reputation.

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