Customer Experience: The Five Essential Facts That Every Company Customer Experience: The Five Essential Facts That Every Company

Customer Experience: The Five Essential Facts That Every Company Needs to Know

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Source: Nuance Communications

Date: January 2008

Type: White Paper

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Overview: Companies looking to succeed in today’s complex, competitive, and rapidly changing marketplace can’t afford to rely on traditional business strategies. An added focus on customer experience is essential, since the vast majority of customer interactions begin over the phone, smart managers will focus on this first point of contact - especially since there’s so much room for improvement there. Touchtone systems are falling short, but voice automation can afford companies the multiple benefits of taking care of their customers, bolstering their bottom lines, and contributing to a strong brand differentiation strategy.

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