Survey Techniques: How to Create an Effective Customer Feedback Tool

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Survey Techniques: How to Create an Effective Customer Feedback Tool

Source: Alexander Communications Group

Date: January 2008

Type: White Paper

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Overview: Getting accurate feedback from customers is critical, whether input is used to improve service or processes, enhance relationships or launch new products. There are many customer feedback formats companies can use such as written, postcard, phone and Internet, and choosing one will depend on the type of information the person is looking for as well as the person’s specific customer base.

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