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Business Benefits of an IP-Based Customer Interaction Network Infrastructure

Source: Cisco
Date: January 2008
Type: White Paper
Rating: (0)

Overview: In today’s competitive business environment, companies need to expand their traditional channels of customer interaction to cement customer loyalty and maintain competitive advantage. The Internet provides heightened business opportunities by enabling a whole new realm of interaction channels above and beyond traditional telephone calls and face-to-face interactions. The result is a business environment that is no longer constrained by the traditional call center; instead, businesses can interact with their customers where and how they desire via a customer interaction network.


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