Technology and Small Business: Why Should You Care?
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Overview: One may be overwhelmed by a plethora of technologies that all claim to grow the business, reduce expenses, improve customer service and enhance employee productivity. After all, ones focus is on the day-to-day business, whether it is consumer service oriented (e.g., a retailer, restauranteur), knowledge worker focused (e.g. a law office, software developer, advertising agency, real estate agency) or in the wholesale product or service business. Four important technologies which could make a difference for the business are Getting closer to the customers, Staying connected on the move, The new IP Telephony model, A telephone is not just a telephone.