Multimedia Communication Services: What Enterprise Decision-Makers Want and Are Willing to Pay for
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Overview: To make prudent decisions regarding Voice over IP (VoIP) services rollout, service providers have asked for quantitative information regarding the value of multimedia communication services to the marketplace. Up to now, market research of this type has been very limited. For this reason, Nortel Networks commissioned Pollara, Inc., a leading market research firm, to execute a research exercise focused on understanding the value of these services to enterprise decision-makers. This white paper provides a high level overview of the study and highlights some of the most interesting findings.