Enabling Demand-Driven Retailing: Robust Network Infrastructure Is Critical to Support New Applications


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Source: 3Com
Date: January 2008
Type: White Paper
Rating: (0)

Overview: Analysts and savvy retailers view demand-driven retailing as a critical business initiative. According to AMR Research, demand-driven retailing is a system of technologies and processes that capture consumer behavior at each point of interaction and then use this information to define products and services that shape customer demand, while facilitating a real-time, profitable response across a network of suppliers and channels to meet that demand. Retailers are undertaking major business process change to get to that vision. That work includes laying a foundation of tightly integrated software applications that are capable of collecting, analyzing and exchanging high volumes of data within the enterprise and with trading partners.

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