Research: 2014 Analytics, BI, and Information Management Survey

Nov 22, 2013


Research: 2014 Analytics, BI, and Information Management Survey 

The desire to simplify data analytics and business intelligence has been gaining steam for years. But this year, interest in visual data analysis tools came to the forefront, and the use of Hadoop and NoSQL databases made slow but steady gains. While established companies like IBM, Microsoft, Oracle, SAP and SAS are still the top dogs for BI and analytics, smaller and nimbler vendors like Tableau and QlikTech are forcing the giants to innovate.

Of the 248 respondents to our InformationWeek State Of Analytics, BI and Information Management survey at organizations using or planning to deploy data analytics, business intelligence or statistical analysis software, 67% are interested in using advanced analytics to improve business operations. Other data points:

> 59% say data quality problems are the biggest barrier to successful analytics or BI initiatives

> 35% have standardized on one or a few analytics and BI products deployed throughout the company

> 44% say "predicting customer behavior" is the biggest factor driving interest in big data analysis

> 47% list "expertise being scarce and expensive" as the primary concern about using big data software

> 58% list "accessing relevant, timely or reliable data" as their organization's biggest impediment to success regarding information management

In this report we: 

> Examine how companies such as an advertising behemoth, a university and a midsized manufacturer have been able to make elaborate big data analyses as user-friendly as possible and get business results.

> Discuss the ways overwhelmed organizations can push BI and analytics vendors to help simplify reports, dashboards, applications and data warehouses.

> Analyze business trends, survey results and technology developments and offer advice for deploying data analytics and BI strategies.

Respondent breakdown: 60% have 1,000 or more employees; 22% have over 10,000 employees. Government, education and financial services are well represented, and 44% are IT director/manager or IT executive management (C-level/VP) level (R7531113)

Survey Name  InformationWeek 2014 Analytics, Business Intelligence and Information Management Survey

Survey Date   October 2013

Region   North America

Number of Respondents    312

Purpose  To examine adoption trends and strategies around analytics, business intelligence and information management

Methodology   InformationWeek surveyed business technology decision-makers at North American companies. The survey was conducted online, and respondents were recruited via an email invitation containing an embedded link to the survey. The email invitation was sent to qualified InformationWeek subscribers.  


Research Report