Best Practices: Managing Video as a Data Asset

May 29, 2012


Best Practices: Managing Video as a Data Asset

Video is everywhere. It’s prominently featured on virtually every site you hit these days, and it’s becoming just as commonplace within the enterprise. Clips that once required ­expensive equipment, complex software and specialized training to produce can now be put together by anyone with a smartphone or webcam. While generating video is easier than ever, what hasn’t changed is the strain this data type can put on IT. Files are gargantuan compared with legacy forms of communication, like email and Word ­documents, and the content is about as unstructured as it gets—you can’t just scan video through a text editor or search engine to find relevant clips. And yet, video is too pervasive and valuable to be ghettoized in departmental silos. A marketing pro’s webcast describing new product features could be useful training collateral, while surveillance video may be needed in litigation. But if each department keeps files on its own systems, they’re useless to the rest of the enterprise.

Turning video into a searchable asset requires IT effort on a couple of fronts: the storage infrastructure to handle large and growing video archives and the enterprise content management platforms that currently organize document-based unstructured content.

In this report, we’ll outline the centralized storage architectures best suited for video content and the best ways to integrate video into existing ECM systems, notably SharePoint. We’ll also look at some other video-centric applications IT’s constituents may be using to manage this data and how they can be rolled onto a central storage platform. Finally, we’ll lay out a plan of attack for developing a video management strategy that will turn rich media into an enterprise information asset. (R5150612)

Research Report