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Whitepaper: CRM Defining the Value of Customer Loyalty

by CLEAR TECHNOLOGIESJan 01, 2008

This paper published by Clear Technologies provides some insights to consider about the value of Customer Relationship Management (CRM) in defining customers, increasing loyalty and increasing profits. Executives should realize that Customer Relationship Management is really not a technological issue, but rather an organizational mindset. This mindset can be evaluated by looking at three different aspects of a company: People or Culture, Business Processes and finally a company?s use of technology