Philip Grant

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Whitepaper: CRM Programmes Aren't Working Effectively

by Philip GrantJan 01, 2008

This paper published by Philip Grant tell for any business serious about optimizing the value of customer relationships and sustaining profitability, the caliber of customer interaction is a critical differentiator in a deregulated, competitive and dynamic margin environment. The aim of a company´┐Żs customer acquisition and retention strategy should be to build customer relationships by making the business more valuable to the customer than any rival offerings. By developing the correct blend of customer self-enablement and together with the cohesive integration of front and back office best companies will be able to reduce operational inefficiencies and increase opportunities, growth, protection and market competitiveness.