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Decision Analyst


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Whitepaper: New Product Sales Forecasting

by Decision AnalystJan 01, 2008

The development and introduction of a new product is an inherently risky venture. In an effort to reduce the risks associated with new products, the forecasting of year-one sales has become an established practice within the marketing research industry. Forecasting sales of new products is fraught with risks and estimates can often be off the mark. The risk of great error is particularly high for new products that represent something fundamentally new and different. This article explores on the


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