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Whitepaper: What Are Real Time, Right Time, and Customer Relevant Time?: Let Us Talk About Right Real Time CRM

by CRMPortalsJan 01, 2008

While still many IT folks are worried and walk around with ""How Am I Going to Do it?"" question on their face, the CRM business managers are boldly pushing Real Time CRM and/or Right Time CRM. Vast number of CRM gurus (web articles) have acknowledged for CRM to be effective, CRM must have real time feed to the customer representatives, some boldly further adding that real time customer intelligence to the customer representatives. For customer facing real time decisions, offers, or simply a