TR Cutler

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Whitepaper: Industrial CRM: General Practitioners Need Not Apply

by TR CutlerJan 01, 2008

The author in this paper explains that how a brain tumor demands a neurologist; similarly industrial CRM requires similar expertise. Whether fully integrated in ERP systems or stand alone industrial CRM, a general practitioner is not sufficient. The paper states that elimination of waste in the sales and marketing aspect of industry companies requires the capacity to read the data accurately; experience and specialization matters.