UBM: TECH DIGITAL RESOURCE LIBRARY

Advanstar Communications


Latest Content From Advanstar Communications

Whitepaper: Tomorrow's CRM: Big Picture and the Bottom Line

by Advanstar CommunicationsJan 01, 2008

This white paper from Advanstar Communications illustrates how companies that adopt a holistic approach to Customer Relationship Management (CRM) can achieve those levels of performance. It shows that today?s leading pharma companies are taking clear and direct steps that will help ensure that they are tomorrow?s leaders as well. It briefs about implementing a full CRM program as a three-step process and that many are closer to the CRM future than they realize.