Flying Cod Software Ltd

Flying Cod is a data consultancy formed around five years ago to help businesses deploy their data more effectively. Its principals have over 50 years experience in data issues and marketing. Since its formation Flying Cod has conducted a number of projects including data efficiency studies, data analysis and cleaning, B2B email generation and data process engineering for clients in the UK and mainland Europe. Arising from this experience Flying Cod has also developed a desktop data analysis and management utlity, fc:DataManager, which can work on its own or as a front-end to enterprise applications, giving managers a fast and easy way to analyse, clean and manage their data for enhanced performance.

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Latest Content From Flying Cod Software Ltd

Whitepaper: The Impact Of Bad Data On Business Performance

by Flying Cod Software LtdOct 14, 2008

The white paper explains to managers that up to 30% of the data they are capturing and using will not be fit for the stated business purpose. Most managers are unaware of this. The white paper shows how this "bad data" can affect their businesses. It shows how managers can improve the quality of their data without breaking the budget. It suggests a strategy for the collection, cleaning and maintenance of relevant data; it explains that quality should be the priority when it comes to data, not quantity; and it explains how deploying "clean" data can benefit a business and improve its cashflow and brand image.