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Hawaii International Conference on System Sciences


Latest Content From Hawaii International Conference on System Sciences

Whitepaper: Electronic Customer Relationship Management

by Hawaii International Conference on System SciencesJan 01, 2008

This paper published by Hawaii International Conference on System Sciences describes electronic Customer Relationship Management (eCRM) and mobile Customer Relationship Management (mCRM) concerns attracting and keeping ""Economically Valuable"" customers and repelling and eliminating ""Economically Invaluable"" ones. A shift is made from a transaction-based economy to a ’relationship based economy’. The continuing importance of managing customer relationships in eCommerce and mCommerce