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Whitepaper: Achieving and Maintaining Salesforce.com Data Quality With DemandTools

by CRMfusionJan 01, 2008

Salesforce.com has done an excellent job at showing the scalability of their application and corporate customers interested in a hosted CRM solution have definitely taken note. This growth has lead to more customers being concerned with data quality in their drive to increase customer service, reduce marketing expenses, gain better CRM adoption and produce more valuable analytical data. This paper CRMfusion discusses salesforce.com data quality challenges and solutions with a focus on the CRMfusion Inc. product known as DemandTools. DemandTools was developed specifically for the salesforce.com administrator and acts as their data quality toolset.