TECH DIGITAL RESOURCE LIBRARY

MAPICS


Whitepaper: CRM: A Core Operating Strategy for World-Class Manufacturing

by MAPICSJan 01, 2008

This white paper from Mapics describes that Customer Relationship Management (CRM) technology must play a significant role in a customer centric business strategy. CRM should serve as a single collection point for all customer information and activities and a single access point of that information to employees and business partners. Applied wisely, CRM can manage all the aspects of customer acquisition as well as existing customer retention and growth, bringing together many of the components required to achieve world-class manufacturing status.