Baseline Consulting Group

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Whitepaper: Turning CRM Project Lemons Into Lemonade: Realigning, Refocusing, and Reenergizing CRM Projects

by Baseline Consulting GroupJan 01, 2008

This paper published by Baseline Consulting Group states that business leaders standing at the shifting crossroads are seeking to balance risk aversion with risk taking. This paper discusses the variables involved in project success and failure, the variables that push Customer Relationship Management (CRM) initiatives towards the failure, the tactics used to minimize and mitigate the risks involved, and what one can do to re-align, refocus and re-energize CRM projects that have gone awry by positioning CRM for success.