In the insurance industry, analytics can no longer be limited to the traditional domains of underwriting, claims and distribution management. Today, marketing and customer analytics is poised to play an increasingly important role in achieving key business objectives. Successful Insurance companies will convert customer dialog, behavior and insight into innovative ways to target market and bring relevant products and services.
Will Marketing Analytics become as important to Insurance
.NET represents a substantial change in the Microsoft technology suite and therefore presents unique challenges for organizations needing to move towards adopting it as a framework for developing Enterprise solutions. A key issue facing most companies with an existing set of Microsoft based systems is to plan a strategic approach to a move towards .NET. This paper presents the conclusions the authors have drawn from their experience with various organizations who have successfully (and not so