UBM: TECH DIGITAL RESOURCE LIBRARY

SAGE Publications


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Whitepaper: Demand Management

by SAGE PublicationsJan 01, 2008

Demand management activities in global supply chain consist of three activities, demand management, demand planning and sales forecasting management. The role of sales forecasting changes depending on the position in the supply chain that a company occupies. Supply chain has one point of independent demand (by time and location) by the end-use customer of the supply chain. It is an iterative process of sales forecast to business plan back to sales forecast to business plan and that ensures a


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