The paper describes how mobile has emerged as the primary digital touch point for many consumer-facing companies, and how mobile messaging is the most effective tool in initiating mobile moments to drive consumer engagement and financial results.
Customers today demand smooth and efficient experiences throughout the whole customer lifecycle--from the moment they start to look for a product or service to the moment they decide whether to replace it or upgrade. In that continuum of customer touch points, enterprises have many opportunities to improve the customer experience and to engage with customers where they are: on their mobile devices. This paper describes a more holistic view of customer service, provides real examples of how OpenMarket customers have re-engineered specific touch points for mobile engagement, and recommends practical steps for designing new and differentiating experiences that will attract and retain customers.
In this paper we look at the new, front-line role of IT and security, specifically within enterprises using mobile messaging technologies, and suggest ways to mitigate risk and avoid costly mistakes and pitfalls.
This paper explains how enterprises can implement a cost-effective 2FA strategy while leveraging multi-channel communications and support for a wide variety of use cases that more broadly benefit the entire organization.
There is a fundamental shift in the way we communicate. Forrester Research reveals that while 74% of enterprises view mobile as a top business priority, IT shops are struggling to build and maintain a mobile solution in-house with existing skills and technologies. Find out how companies are rethinking their communications strategies to include a well-coordinated, holistic mobile engagement approach.
As enterprises recognize the need for a mobile strategy, it can be difficult to capitalize on the opportunities. This paper explains why enterprises should embrace mobile engagement, and describes how OpenMarket's platform helps solve customer, partner and employee communication challenges.