The premise of Consumer Directed Healthcare is: if consumers are made more accountable for the cost of their healthcare, they will become more responsible healthcare consumers - and overall healthcare costs will decrease. The rising cost of healthcare in the US has been well documented - and is growing at unsustainable rates. Health insurance premiums have outpaced wages and inflation every year since 1998. As a result, employers - who continue to bear the majority of premium costs in our predominately "employer-sponsored" US healthcare system - are increasingly adopting new health plan types to reduce premiums and shift more of the cost burden onto their employees in the form of higher deductibles. These so-called consumer directed health plans (CDHPs) combine a deductible greater than $1250 with tax-advantaged spending accounts to help them save and pay for their increased out-of-pocket responsibilities. With more than 25 million consumers now enrolled, CDHPs are gaining significant traction in the market. - and early evidence points to the fact that they are delivering anticipated results. Relative to those enrolled in traditional health insurance coverage, CDHP enrollees are significantly more likely to exhibit more cost-conscious healthcare consumption and higher degrees of healthcare engagement. This infographic outlines the consumer directed healthcare movement, providing useful metrics and insights into the market shift that is changing how consumers manage and consume healthcare services in the US.