Forward-looking colleges and universities are taking on Constituent Relationship Management (CRM) business processes - and a parallel set of software tools - in their drive to hire and retain the most desirable students. An information industry term that interchangeably refers to a set of software products as well as business processes, CRM in higher education include the methodologies, software, and usually web capabilities that help institutions develop and manage relationships with institutional stakeholders, or ""Constituents."" Higher education CRM software provides data-driven application support for managing and tracking constituent interactions as well as analytics for management decision-making.
This paper is about Service-Oriented Architecture and Web Services: The Next Big Thing in University Enterprise Computing. The paper details how three universities are implementing web services with Service-Oriented Architectures (SOAs) or equivalent single-vendor solutions to empower them to better manage their business processes while making computing more user-friendly. The institutions profiled are the University of Wisconsin at Madison, Embry-Riddle Aeronautical University, and Cornell University.