For many sales teams today, a Customer Relationship Management (CRM) system provides the resources they need to do their jobs. A CRM system serves several functions: it acts as a repository for product information, it streamlines the sales process, it enables salespeople to collaborate, and it acts as a gateway to other critical software applications. This white paper on improving sales productivity provides a few ideas intended to help one design a Pivotal system that will make salespeople happier and more effective.
A CRM analytics solution is a powerful tool for exploring and navigating data by dimensions to provide a ""Big-picture view"" of a business situation. Analysis of customer data makes it possible to view, investigate, and act upon potentially unknown anomalies and trends, leading to smarter, more informed decision-making. However, most enterprises do not have the resources, tolerance for risk, or willingness to wait years before seeing a return on their investment in an analytics solution.