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Customer Communications Group


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Whitepaper: Building the Case for CRM

by Customer Communications GroupJan 01, 2008

This paper talks about Building the Case for CRM. Successful CRM starts with a solid business case. A business case will demonstrate why one’s CRM program will be a strategic winner, quantify the benefits at a detailed level and be specific about how the program will achieve those benefits. Successful CRM starts with a solid business case. The process of identifying, detailing and projecting the goals, benefits, risks and costs required as part of a business case can be daunting, but the


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