University of West Florida

Latest Content From University of West Florida

Whitepaper: Web-Based CRM - What's It All About?

by University of West FloridaJan 01, 2008

Firms in variety of industries including HR, Telecommunications, Energy, Financial Management, Aerospace and Information Technology are seeking more efficient and effective solutions in managing customer relationships and client/customer service. As a result, many small, medium, and large companies are turning to the use of web-based Customer Relationship Management (CRM) systems to serve such needs as their firms grow and expand. This white paper discusses the concept of the web-based CRM and provides some pointers when considering the addition of such a system to business model.