The ad that creates enough urgency to cause people to respond immediately is the ad most likely to be forgotten immediately once the offer expires. It is of little use in establishing the advertisers identity in the mind of the consumer. This paper gives the mistakes individual makes while making an advertisement.
This paper from Entrepreneur.com focuses on patents, a key tool to enhance a companys ability to draw maximum benefit from new and innovative ideas and technological capabilities. The management of knowledge resources, especially new ideas and concepts, is essential to the ability of any enterprise, to change, adapt, and seize new opportunities as it competes in a fast-changing business environment.
With mounting energy bills eating into everyones income and increasing the cost of doing business at home, its a good time to look into ways to economize home business. This paper from Entrepreneur.com First takes a look at some ways to keep ones energy costs in line, followed by some other ways to cut corners and save.
This paper from Entrepreneur.com explains how to research business idea. Somewhere between scribbling idea on a cocktail napkin and actually starting a business, theres a process one need to carry out that essentially determines either success or failure in business. Oftentimes, would-be entrepreneurs get so excited about their ""Epiphanies"" - the moments when they imagine the possibilities of a given idea - that they forget to find out whether that idea is viable.
This paper from Entrepreneur.com explains five leadership traits one can adopt to attract and retain outstanding employees. As an entrepreneur with employees, one of the primary goals is most likely to attract and keep motivated workers. So this paper explores the five key traits that will help one become the kind of leader people love working for.
Theres a lot of buzz these days about having a ""Brand platform"" Perhaps one has heard the term, but arent sure what it means. Even within the advertising industry one will find disagreement over its definition. What one guru calls a ""Brand platform"" another calls a ""Corporate image."" Dont be confused. Regardless of what one call it, one need it. A brand platform serves as the springboard for all branding decisions. This paper from Entrepreneur.com explains the five basic elements every brand platform should have, its time to put them in writing and how to begin.
Many people who have always wanted to start their own business never do, simply because theyre overwhelmed by the process and unsure of what specifically is involved. With a to-do list that includes everything from writing a business plan to coming up with a name to hiring employees, startup can seem daunting. This paper from Entrepreneur.com explains the tips, tricks and inside info one need when starting a business.
If one dreamed of starting own business dont second-guess. In this paper published by Entrepreneur.com, author leap over five common startup hurdles. There could be other things holding one back other than the feelings of trepidation experiencing, however. See if any of these reasons sound familiar like not have a lot of money in the bank, someone mentions the words ""Business plan"" to one, and stare blankly and so on.
What should one do first, and what should be last on the list? How does one find order in all the chaos of starting a company and avoid backtracking and wasting time? Heres some advice from the experts, as well as entrepreneurs in different industries who have been there, done that. This paper from Entrepreneur.com explains easy steps to start company.
Starting a business is a huge under-taking. How can one possibly know if they are ready for that step? The paper from Entrepreneur.com that is experts in small-business, a business-advice website, suggest answering these questions before one gets started like what is their goal in creating the business? How does the business idea fit into their broad life objectives?.