Latest Content From Fletcher/CSI

Whitepaper: A Call to Arms... or ...A Call to Integrate

by Fletcher/CSIJan 01, 2008

Companies in the pharmaceutical industry are already significant investors in mobile technology and services, with this now accounting on average for more than 10% of their total spending on Information Communications Technology (ICT) budget. The level of investment is now rising further as pharma businesses take advantage of new mobile data solutions, both for general applications such as e-mail and intranet access but also for more targeted applications, for example those focused on Customer Relationship Management (CRM) and Sales Force Automation (SFA).