Ecole Polytechnique de Montreal

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Whitepaper: Determinants of the Adoption of Customer-Oriented Mobile Commerce Initiatives

by Ecole Polytechnique de MontrealJan 01, 2008

Mobile commerce (M-commerce) is defined as the wireless B2B and B2C exchange of operational and financial data within a supply chain. Based on a survey conducted with 159 Canadian and Scandinavian executive managers, this paper tests several theoretical determinants of customer-oriented m-commerce initiatives. The paper defines the profile of potential adopters of m-commerce. On a more theoretical point of view, the results suggest that m-commerce comes as a second step to e-commerce.