This Carlson Marketing Group companys paper describes the demand for CRM solutions, particularly among mid-market businesses, is clearly on rise. While there are numerous forces driving this trend, its apparent that companies are seeking the increased profitability and reduced costs associated with strong customer relationships. As they invest in strategies and solutions to realize these gains, they expect a clear business case based on demonstrable results and successes. The cornerstone of success, a comprehensive strategy for revenue enhancement enabled by cost-effective and flexible technology, remains the same. The blueprint for generating ROI - and steering the initiative is becoming clearer.