Carlson Marketing Group

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Whitepaper: How Customer-Focused Strategies and Solutions Drive Productivity, Profitability and Growth

by Carlson Marketing GroupJan 01, 2008

This Carlson Marketing Group company’s paper describes the demand for CRM solutions, particularly among mid-market businesses, is clearly on rise. While there are numerous forces driving this trend, it’s apparent that companies are seeking the increased profitability and reduced costs associated with strong customer relationships. As they invest in strategies and solutions to realize these gains, they expect a clear business case based on demonstrable results and successes. The cornerstone of success, a comprehensive strategy for revenue enhancement enabled by cost-effective and flexible technology, remains the same. The blueprint for generating ROI - and steering the initiative is becoming clearer.