James L. Horton

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Whitepaper: Is Project Management Software Useful For PR?

by James L. HortonJan 01, 2008

This paper from James L. Horton explains ?If Project Management Software is useful for PR? The paper states that Project management software is not for the creative mind that thinks big ideas but dismisses minutiae. The kind of individual who uses it best is one who can break big ideas into ordered, finite steps. This is a skill that is not easy to learn and may be beyond some PR practitioners. For those engaged in repeated activities, project management software allows one to systematize