Courtenay Communications

Latest Content From Courtenay Communications

Whitepaper: Advancing a Marketing Program Through CRM Technology

by Courtenay CommunicationsJan 01, 2008

When a company thinks about marketing, it usually focuses on the plan the marketing department will use to get the company noticed in the marketplace, helping to win new clients and stay ahead of the competition. However, these days, ""Marketing"" is more about actually going to and sustaining a presence in the market rather than just executing tactics that will help a company gain exposure. Implementation of a comprehensive CRM solution that puts the basics in place and strengthens the entire foundation of the sales and marketing processes is essential to success in today’s competitive global marketplace.