Mar 18, 2016
The digital experience is expanding to impact essentially all departments and businesses - not just marketing. Now, CIOs are just as critical in developing the customer experience (CX), and will be most effective in that role if they focus on agile delivery and tear down internal tech silos.
To drive digital transformation and growth, Forrester says that CIOs should be digitally savvy and obsessed with CX proficiency. In 2016, they will face challenges stemming from more sophisticated business demands, and it's important to respond to those with agility, efficiency and organization.
In this Forrester report, it's said that CIOs will "grow out of being mere custodians of technology... to actively wield tech to drive revenue instead." Curious? Read the report now.