Research: Google in the Enterprise Survey

Oct 18, 2013


Google Business Apps: Modern, Cool and Not for Everyone

For years Google has touted its Google Apps/Gmail ecosystem as a worthy replacement for Microsoft/Exchange. Now, with Chromebooks and moves toward offline access, it's driving the point home. And of course, Android is a done deal. However, the cloudified nature of Google's products is both a blessing (mobility) and a curse (security), and Google's data privacy policies give many IT pros pause. 

Among the 289 respondents to our InformationWeek Google in the Enterprise Survey at organizations with 50 or more employees, 20% use Google Apps/Gmail. Other data points:

>> 76% expect to get some percentage of their business applications from Google within two years.
>> 55% see Google's tendency to "fail fast," quickly shutting down projects that don't perform as desired, as a major concern (38%) or deal breaker (17%) when considering it as a business applications provider.
>> 46% say some percentage of their workforces could conceivably move to Chromebooks.
>> 32% cite end user demand as a top driver for supporting Google products, the No. 1 answer.

In this report we:
>> Analyze how respondents perceive using Google products for business - including Google Apps, Gmail, Chrome and Android
>> Advise IT pros on evaluating the suitability of Google products in their shops
>> Present two full data sets: with only larger companies and with 80 respondents from companies with fewer than 50 employees included.

Respondent breakdown: 34% hail from organizations with 5,000 or more employees; 25% have 10,000 or more. Education, financial services and government are well-represented, and 43% are IT director/manager or IT executive management (C-level/VP) level. (R7401013)

Survey Name InformationWeek Google in the Enterprise Survey

Survey Date September 2013

Region North America

Number of Respondents 368; 289 at organizations with 50 or more employees and 80 with fewer than 50 employees

Purpose To gauge Google Apps/Gmail adoption in the enterprise

Methodology InformationWeek surveyed 368 business technology decision-makers at North American organizations. The survey was conducted online, and respondents were recruited via an email invitation containing an embedded link to the survey. The email invitation was sent to qualified InformationWeek subscribers.


Research Report