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Overview: These days, organizations of all sizes are awash in a sea of green. As a result of growing environmental sensitivity, businesses are feeling pressure from activists, consumers and government at all levels to make their operations more eco-friendly, and marketing departments are doing their best to cash in on this situation. "Greenwashing" - the practice of hyping eco-friendly product features that are dubious at best—has become commonplace. Two of the biggest business targets for greenwashing are Facilities Management and IT, in part because these two departments often need to work together to comply with energy conservation mandates. And greenwashing is not a small problem. In fact, 32 percent of the attendees at an April 2007 tradeshow sponsored by Today’s Facilities Manager cited "separating fact from fiction - what’s greenwash and what’s not?" as their biggest problem in dealing with environmental issues. Obviously, no one in Facilities Management or IT has any time to waste on questionable products, green or otherwise. But hidden among the many green claims that have little merit, there are products that can deliver quantifiable benefits and quick paybacks, including broad environmental benefits such as the reduction of a company’s carbon footprint.
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