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Overview: The SMB market is an increasingly important target market for providers of convergent technologies (CT). For the sixth year in a row, CompTIA conducted an in-depth study to gain insight on CT-related purchasing behavior and decision making, specific CT applications in demand, and identifying the value propositions that are most influential to CT sales in SMBs (defined as companies with 20-499 employees). Findings from this study of 618 SMB respondents, collected June 2008 – July 2008, will help you capitalize on this market.
Extensive analysis was conducted to identify the greatest areas of opportunity. The sample of SMB end-users represents a mix of industries, including government, financial, manufacturing and healthcare. Respondents were recruited from the U.S., Canada, the U.K., and Germany. Detailed results provide information on topics including SMB attitudes and perceptions, the current and future state of convergent technologies, and purchase behavior.
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