UBM: TECH DIGITAL RESOURCE LIBRARY

Creating smarter healthcare products: Balancing marketplace needs with strategic goals and profitability

by IBM

Sep 05, 2011

Download Medical device, pharmaceutical and biotechnology companies face many of the same challenges as product-focused companies in other industries - they must be able to respond quickly to market demands with the right product at the right time but with the additional complexities of adhering to compliance and regulatory mandates.

Learn how product portfolio management can set the framework for managing and launching successful healthcare products.


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