Authored on: May 14, 2012
The life sciences industry stands at a crossroads. Its business model is broken, and the surrounding healthcare ecosystem is changing dramatically. So how should companies respond?
They can carry on as normal and potentially fade into insignificance or completely rethink how they engage with the other stakeholders in the healthcare ecosystem in an effort to flourish anew.
In today's increasingly complex and fast-changing environment, business model innovation is critical to success. Yet few understand when to make a change or - more important - how to execute one.