Cycling Manufacturer Enhances Web Presence with Content Management Solution
[ Source: Acquity Group ]
August 2007-
To get into gear on the Internet, cycling specialist Shimano turned to digital channel consultancy Acquity Group for its online expertise. While working on an integrated online marketing and e-business solution, the Shimano-Acquity Group partnership thrived on a shared appreciation for the finer points of competitive performance.
Best Practices for Webinars
[ Source: Adobe ]
April 2009-
Creating a successful and effective webinar takes advance planning and a commitment to spend the necessary time and effort. But the extra work pays off in audience satisfaction and achievement of your business goals. Download this whitepaper to learn best practices that will ensure your next webinar is a huge success.
UK Mid-Market Software Development Industry Report
[ Source: Approved Index ]
February 2008-
This white paper is focused on the buying trends of businesses looking for small to medium sized software development companies. The statistics presented have been compiled over the last 3 months.
The complete UK Mid-market Software Development Industry Report contains all the raw data that this white paper draws upon, plus additional analysis including splits by budget, timeline and percentage distribution.
With market research, Approved Index is in an interesting position. Buyers ...
Video for the Web: What's In It For You?
[ Source: Blue Chew Digital ]
July 2010-
With video advertising for the Web becoming more popular, this white paper from Blue Chew Digital will provide an insight into its positioning, value, formats, delivery, and thought processes, as well as discuss how it is now becoming the essential tool for the B2B marketer.
Effective Social Media Strategy Wields Clout in Telecom Industry
[ Source: Calysto Communications ]
May 2009-
Social media has become an integral part of a company's marketing and public relations strategy. This whitepaper offers information about how to implement an effective social media PR and marketing strategy.
Avoiding the 10 Most Common Mistakes in Selecting and Implementing e-Procurement Solutions
[ Source: Coupa ]
August 2008-
In this whitepaper, we identify the top ten most common mistakes we see companies make over and over again in selecting and implementing e-procurement software. Our goal is to make companies aware of these mistakes so that they can take a pragmatic look at their approach to product selection and implementation, and make adjustments that will save time, save money, and increase the likelihood of a successful implementation.
On-Premise vs. Cloud: The Impact of Cloud Computing on Web Content Management
[ Source: CrownPeak ]
July 2011-
A recent survey by Gartner found that the market for cloud services is expected to reach $150B by 2013. Although cloud computing adoption started in small and medium sized companies, cloud services are rapidly gaining market share in the enterprise.
Despite these statistics, there are still misunderstandings on the definition of cloud computing and even more confusion over how enterprise companies would benefit switching from traditional on-premise to cloud solutions. Quite often fear, uncertainty, ...
Becoming a Customer-Focused Business--One Insurance Policy at a Time
[ Source: Diamond ]
June 2008-
This white paper defines and provides concrete examples of how customer data integration (CDI) can either save or generate millions of dollars in product design and service, marketing and sales, customer service and claims and fraud detection and compliance. These are the “bedrock” areas of the insurance industry, yet carriers still shy away from technology investments that create a customer-centric, integrated repository of data. This paper also delves into why CDI projects are not costly, ...
Whitepapers or Videos: What Does Your Customer Prefer
[ Source: Emedia ]
February 2010-
Decision makers and influencers — your customers — state in no uncertain terms that they regularly consume a broad range of marketing content when making purchasing decisions. Which is the most influential piece of marketing content, which is the weakest, and which medium has the greatest selling power for the future.
Comparison Guide: On-Premise CRM
[ Source: Focus ]
December 2009-
This information-packed side-by-side comparison guide from Focus compares 11 of the top CRM vendors' features and costs. View it to ensure that you are making the right decision for your company. If your business needs the flexibility offered by an in-house CRM system, your first step should be to research offerings from some of the industry's biggest vendors.