The Directory-Enabled PKI Appliance: Digital Signatures Made Simple
[ Source: ARX, Inc. ]
February 2007-
This paper presents a novel approach for a PKI-based digital signature system for documents in an enterprise setting. A centralized appliance securely stores users' private signing keys. The appliance interfaces with the existing enterprise directory to automatically provision users' keys and certificates. Users authenticate to the appliance using their existing directory credentials in order to access their signing keys. Client applications send document hash values to the appliance to be signed, therefore the signing keys ...
SERVQUAL: Its Applicability in Electronic Commerce B2C
[ Source: American Society for Quality ]
January 2008-
The new economy, characterized by the increase and spread of new information and communication technologies in organizations, has changed the economic precepts established in the physical markets. This paper published by American Society for Quality analyzes and compares the applicability of the SERVQUAL survey instrument, which is widely accepted in the literature on traditional service, in electronic commerce B2C.
SMS Marketing Represents Revolutionary Direct Marketing Tool
[ Source: BM Softwares ]
July 2007-
SMS (Short Message Service) is virtually an open front door to mobile phone owners online. This paper discusses the use of SMS to reach a rapidly growing and connected group of consumers.
Video for the Web: What's In It For You?
[ Source: Blue Chew Digital ]
July 2010-
With video advertising for the Web becoming more popular, this white paper from Blue Chew Digital will provide an insight into its positioning, value, formats, delivery, and thought processes, as well as discuss how it is now becoming the essential tool for the B2B marketer.
Effectively Managing Online Transactions: CA's APM Solution
[ Source: CA Technologies ]
November 2007-
Challenge
The increasing reliance on web-based applications has had significant unintended consequences. As direct customer interactions have shifted from business owners to IT, business managers now have limited visibility into the online experiences of their customers while IT teams find themselves directly responsible for the success of customer transactions. Now more than ever, it’s important that these teams work collaboratively to ensure customer satisfaction.
Opportunity
...
Effective Social Media Strategy Wields Clout in Telecom Industry
[ Source: Calysto Communications ]
May 2009-
Social media has become an integral part of a company's marketing and public relations strategy. This whitepaper offers information about how to implement an effective social media PR and marketing strategy.
How Merchandising Techniques Can Increase Online Sales
[ Source: ClickTorch Ltd ]
January 2009-
The aim of merchandising is to increase store traffic and sales volume. Merchandising is well-established and proven in the brick-and-mortar world, where we see it every day. Displays at store entry, specials on the end of aisles, small purchases at checkouts and a selection of alternative products displayed together all enhance our customer experience and increase sales. But how do you achieve this online? This paper explores ways to use similar techniques online and shows ...
When Passwords Aren't Enough: The Need for Strong Online Authentication That is Easy to Use
[ Source: Confident Technologies ]
March 2011-
Authentication on websites and cloud-based services has traditionally involved a trade-off between security and usability. Either the authentication method is easy on users but not very secure, or it’s highly secure but difficult on people.
For public-facing websites or those with a large consumer audience, finding a way to implement strong security that is easy to use is an even greater challenge.
Two-factor authentication methods such as hardware tokens, smart ...
Guide to Understanding Social CRM
[ Source: Enterprise 2.0 Conference ]
November 2010-
The word 'social' is likely the most over used word of both 2009 and 2010, and we are not even half way done with 2010. A simple Google search for "social" returns almost one billion results. This is reminiscent of a simpler time when we put an 'e' in front of everything, way back in 1999. How then do we move beyond the hype and help companies to understand what "social" is, and what it means to a modern ...
Customer Service Portal Taps Microsoft's .Net 3.5
[ Source: Fulcrum Logic ]
October 2008-
A Web-based customer portal built on Microsoft's .Net 3.5 platform is helping an insurance industry giant with customer retention and brand management.
Fulcrum Logic’s proven delivery capability and strong commitment to leverage the right skills in the right place at the right time and cost resulted in a highly successful collaborative effort with the client team. While combating aggressive timelines, Fulcrum mobilized a committed team structure comprising business, technical and subject matter experts ...