Creating the Right Mobile Strategy: What You Need to Know Before You Get Started
[ Source: Moovweb ]
November 2012-
The right mobile solution can propel your business into the market quickly and effectively. But in order to know which solution will work best for your business, you need to be clear on the advantages and potential concessions of each, so you can measure them against your business goals.
In the new Moovweb white paper, Creating the Right Mobile Strategy: What You Need to Know Before You Get Started, get the insight you ...
When Passwords Aren't Enough: The Need for Strong Online Authentication That is Easy to Use
[ Source: Confident Technologies ]
March 2011-
Authentication on websites and cloud-based services has traditionally involved a trade-off between security and usability. Either the authentication method is easy on users but not very secure, or it’s highly secure but difficult on people.
For public-facing websites or those with a large consumer audience, finding a way to implement strong security that is easy to use is an even greater challenge.
Two-factor authentication methods such as hardware tokens, smart ...
Guide to Understanding Social CRM
[ Source: Enterprise 2.0 Conference ]
November 2010-
The word 'social' is likely the most over used word of both 2009 and 2010, and we are not even half way done with 2010. A simple Google search for "social" returns almost one billion results. This is reminiscent of a simpler time when we put an 'e' in front of everything, way back in 1999. How then do we move beyond the hype and help companies to understand what "social" is, and what it means to a modern ...
Performance Brand Advertising: The Audience Is the Message
[ Source: SVnetwork ]
October 2010-
As brands search for ways to effectively engage a mass consumer audience in digital media, performance brand advertising taps into consumers' motivations and gives brands meaningful ROI for their online ad spending.
This white paper from SVnetwork introduces performance brand advertising and describes methods for optimizing consumer engagement online. Engagement advertising gives brands a unique way of interacting with individuals and the user-generated content they publish. Brand advertisements are only valuable when they have a ...
The Consumerization of the Enterprise
[ Source: Roundarch ]
June 2010-
Outlines and explains key areas for why the enterprise lacks the user-centric design of the consumer side. It will also provide practical data for how a better user experience in the enterprise can create a strategic advantage for an organization:
• Digital consumer experiences are driving demand for richer enterprise experiences
• As younger generations continue to enter the workforce, they expect to be able to connect and network online in their work lives and cannot tolerate ...
Reducing Total E-mail Response Time
[ Source: emailtopia ]
March 2010-
One of the core challenges of e-mail management is reducing e-mail response time. Organizations must satisfy their customers' desire for quick e-mail replies, while maintaining excellent response quality. Being able to achieve success in this area can drastically benefit an organization's bottom line.
This white paper examines some of the primary difficulties faced by organizations who are trying to improve their email response management. The approach recommended in this document is simplifying the challenge of ...
Video for the Web: What's In It For You?
[ Source: Blue Chew Digital ]
July 2010-
With video advertising for the Web becoming more popular, this white paper from Blue Chew Digital will provide an insight into its positioning, value, formats, delivery, and thought processes, as well as discuss how it is now becoming the essential tool for the B2B marketer.
Ecommerce Success Kit
[ Source: TRUSTe ]
March 2010-
Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more.
See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.
See how Cheapflights Increased Signups 26%, Ecommerce site DebnRoo Increased Sales 29%, Audible.com Increased Order Value 22% using TRUSTe
At every ...
Audible.com Case Study
[ Source: TRUSTe ]
March 2010-
TRUSTe Case Study:
Leading online spoken word audio distributor Audible.com sought to both determine the top factors that influenced both conversion and order value. As a result of adding the TRUSTe seal to their site, Audible.com lifted engagement by 2% on the homepage and order value by 22%.
Download to see how you can increase business on your site today.
Cheapflights Case Study
[ Source: TRUSTe ]
March 2010-
See how TRUSTe helped online travel leader Cheapflights.co.uk gather over one million opt-in newsletter registrations, increased monthly site registrations by 26%, and received better data quality, fewer fake email addresses, and lower bounce rates.